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Digital marketing categories

Digital marketing can be broadly broken into 7 main categories. These categories are SEO, PPC, social media marketing, content marketing, email marketing, mobile marketing, and marketing analytics. Today, let’s focus on SEO and PPC.

In the past decade, digital marketing has become a vital component in organizations’ overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online.

Search Engine Optimization (SEO)

Digital marketing experts say that the goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their content.

So, what are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm. Keeping that in mind, here are a few of the most important things for SEO strategists and marketers, in general, to understand about how SEO works today, from SCD’s beginners guide to SEO:

  • Content indexing – It is important to allow search engines to clearly “read” what your site content is.
  • Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things that an SEO specialist can do to properly format links, URLs, and sitemaps to make them most accessible to site crawlers.
  • Keywords and keyword targeting – Properly deploying your keywords – i.e., the search terms you want your site to be found for.

Pay-per-Click (PPC)

Digital marketing PPC refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

One of the other things that differentiate PPC from SEO is that you only pay for the results. In a typical PPC model like a Google AdWords campaign, you will pay only when someone clicks on your ad and lands on your website.

Top digital marketing in Charlotte, NC

At SCD Consulting Services, we take care of your digital marketing, so you can take care of your business.  Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.