The best social media marketing includes selling on different social media platforms such as Facebook, Instagram, Twitter, and Pinterest to name a few. Each of these platforms has a unique audience and needs a unique approach. Above all, not every platform will be right for every business.
Before you start, you should do a little research on your target audience and find out what social media they use the most. Now you need to find someone who has expertise in the social media platform of your choice.
Some social media experts specialize in one or two social media platforms. Each platform requires a unique skill set be it video editing for YouTube or photography for Instagram. So, hire someone who has expertise in the social media platform you want to use.
Ask what industry they work in
Same as specializing in a specific social media platform, social media marketers also specialize in a particular industry. If you run a fashion or garden business, you’ll need to find someone who has experience working in these fields.
Finding a social media influencer or marketer that has a great reputation in your industry is essential. When you contract a social media marketer who specializes in your field, they’ll be more likely to have contacts with influencers in that industry.
Ask for their overall experience
Social media marketing demands experience as every other job. How long have they been at this? Do they understand the challenges they might come across? Do they know how to overcome these challenges through analysis?
The best way to better understand your marketer whether seasoned or new is to take a look at their reviews and their portfolios. Go through their reviews to see what other clients have said about them. Seeing constant high reviews is an easy way to get an insight about their past work.