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The best website design experts know that designing a Fashion website is different from other websites’ industries because Fashion isn’t transactional.

Good Fashion websites use negative spacing to their advantage

Website design experts state that the user interfaces of a fashion website have generous usage of white or empty space. But why?  Empty spaces or negative spaces on the website represent luxury and exclusivity. Designers use negative space just as how a musician would use silence between musical notes.

However, the fastest and easiest way to kill a fashion website design is to clutter it and fill space with call-to-actions, icons, banners, etc.

Website comprehensive brand identity

Website design experts explain that consistent visual branding is vital in all industries but mandatory in the fashion industry, especially when it comes to designing the UX/UI of a fashion website.

To build a compelling fashion website, what is required is more than just the logo. Color palettes, the font used for headings, paragraphs, icon sets, you need to know all this. The background colors of the products need to be defined in advance. Packaging plays an extremely crucial role in increasing the perceived value of the brand. Without a complete brand identity and set visual guidelines, a brand will keep struggling to achieve a consistent shopping experience.

A good fashion website is communicated.

Best website design experts in Charlotte, NC 

Think website design, think SEM, think SEO, think SCD! Shirley Cress Dudley and her consulting team are experts in their field. Intending to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories, SCD is an agency you can count on! You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results