Digital marketing involves many strategies, one of which is the use of email marketing. On average, a professional receives about fifty e-mails per day. So, you need to learn how to make your emails stand out. These few good practices will maximize your chances of success in your next emailing campaigns.

Day and time of dispatch

Of course, you should avoid sending your emails on weekends, as they may end up drowned in the middle of a pile of other emails.

Statistically, the preferred days are Tuesday, Thursday, and Friday, although this last day your shipments may be put aside before the weekend and, in the end, stay there for a long time. So, ideally, send your emails on Tuesday and/or Thursday to maximize reading. Moreover, note that more than a quarter of emails are opened during the hour following their sending. You must, therefore, choose the right time slot to adapt to your target for the best result in your digital marketing.

Take care of the content of your emails

Make sure that the texts of your emails are not too dense, at the risk of losing your reader while reading. Also, keep in mind that the latter can choose not to display the images contained in your emails. Finally, be aware that spam filters do not appreciate excess images. The right ratio – and towards which we advise you to aim – is 60% text for 40% image.

Think responsive

A recent study shows that 61% of Internet users read their emails on a smartphone and 31% of them indicate that sometimes or often, emails do not display correctly on their smartphone. It is therefore necessary that your email content is automatically adapted according to the terminal used to view it.

Writing a good email copy is an important ingredient to success in email marketing, and consequently in digital marketing. The tips we’ve provided in this article will help you make your email marketing more effective.  However, if you are interested in email marketing for your business and would you like to discuss it with an expert in the field, don’t hesitate to contact SCD consulting services.

Contact SCD consulting services if you need help with your email marketing campaigns. Our experts have the experience, resources, and knowledge to develop the best email marketing campaigns for your business. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.