Digital marketing could be annoying at times. What could be more frustrating than spending hours creating the perfect email campaign only to find that 50% of your recipients have received it in their spam emails? If this happens to you regularly, then it’s time to improve your email deliverability. Email Deliverability is the ability of an email to be delivered to its recipient’s main inbox.
The deliverability of your emails depends on 2 types of factors:
- Techniques (wrong email addresses, identification protocols, etc.)
- Behavioral (inactive email addresses, low open rate, etc.)
Pay attention to “spam words”
To determine in which directory (main mailbox, promotions, spam, etc.) an email will be classified, the email providers scan its entire content.
Spam words are words to be avoided because they can help land your message in spam.
In general, here are a few mistakes that can make your email “spammy” in the eyes of email providers:
- Writing in uppercase
- Use of too much punctuation in a row
- Writing in red
- Using too much spam words
- Also, beware of modifying the HTML code of your email manually. Code errors can make it “spammy”.
Choose your target
If you send your campaigns to all of your contacts without any personalization, you will surely have bad open rates and spam complaints, which directly impacts your deliverability. Your customers are not all interested in the same things. If you constantly offer them content that is not relevant to them, they may stop opening your emails or classify you as spam. To maintain their interest, segment your contacts based on their preferences and behavior to offer them content that is better targeted to their expectations.
Make it easier to unsubscribe
Why talk about unsubscribing when you’re looking to improve your deliverability?
Let’s think about it for 2 minutes. When faced with emails they no longer want, a user has three options:
- To unsubscribe
- Stop opening emails
- Report email as spam
Being regularly reported as spam will have a catastrophic effect on your deliverability and may even result in you being blacklisted from email providers. If the customer is content to no longer open your emails, you will also lose deliverability.
Therefore, unsubscribed customers are preferable to inactive customers! It is essential to make unsubscribing easy and fast for your users. You are already legally obliged to include an unsubscribe link in your emails, make sure it is visible enough!
One of the major reasons for a failed email marketing campaign is poor deliverability rate of emails. Optimizing your deliverability doesn’t happen overnight, but you should gradually improve your reputation with email providers by following these tips. Better deliverability will make your campaigns more effective, saving you time and money!
Contact SCD consulting services if you need help with your email marketing campaigns. Our experts have the experience, resources, and knowledge to develop the best email marketing campaigns for your business. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.