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Google Adwords now called Google Ads is an online advertising platform developed by Google, where advertisers bid to display service offerings, product listings, or videos to web users. With billions of people clicking every second, it is important for you as a business owner to have a presence online where the actions take place. Google Ads has provided a means for online shoppers to easily locate your products and brand through Google.

Google Ads is an essential Pay-Per-Click (PPC) marketing tool for a massive number of businesses nowadays. This does not only allow you to advertise on the most widely used search engine on the web, but it can be 100 percent tailored to your business so that you are only advertising to your target audience.

Google’s algorithm pulls the product data from your store, prepares an Ad for your product while matching them with search queries. The majority of people start their product search on Google where sellers or service providers are willing to meet buyers for easy transactions. When consumers are not sure of what they are looking for online regarding a product, they turn to the list of products present at the top of the search. Most of the products that make top searches are those advertised through Google Ads. Product presentation as displayed on your store will show at the top of the query search to entice the customer. Also, it’s beneficial to sellers because, when online shoppers click on a product link, they are redirected to the seller’s site to make the purchase. It helps to increase traffic that converts in buyers.

Call them today, as this team of professionals looks forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.