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What is Google AdWords?

Google AdWords is one of the services that marketers use to promote their content, brand, website, and other online properties via the use of certain keywords that are specified in order to generate traffic or leads. Depending on the audience, this kind of internet advertising may be targeted locally, nationally, or even internationally. Google AdWords, now known as Google Ads is the world’s most popular pay-per-click (PPC) platform, with more than a billion users worldwide. It works on a pay-per-click basis, with users bidding on keywords and paying for each click on their ads.

What is pay-per-click (PPC)?

Pay-per-click marketing is a method of generating clicks to your website by utilizing search engine advertising rather than by “earning” such hits organically via search engine optimization. PPCs are those sponsored advertisements that appear at the top of Google’s search results page and are identified by a yellow label.

How do Google Ads and PPC work? 

Google AdWords work every time a PPC ad is clicked, resulting in a visitor being sent to your website. Then, you pay a modest charge to the search engine (which is why it is referred to as “pay per click.”) The cost of that charge will be insignificant if your PPC campaign is well-designed and runs well since the visit will be worth more to your company than the price you pay for it.

Google AdWords ranks the advertiser, which is determined by multiplying two important variables – the CPC Bid (the maximum amount an advertiser is prepared to pay) and the Quality Score – determines. They appear on the page (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). As a result, your Quality Score has an impact on your real cost per click, also known as CPC.

When you provide search engines with what they want (relevant pay-per-click advertising), the good news for marketers is that you are also providing tailored advertisements to individuals who are actively looking for your goods. It’s a win-win situation.

How beneficial is Google AdWords?

Google AdWords is a distinct benefit of pay-per-click marketing because Google does not just reward the highest bidders for that ad space; instead, they reward the best-quality advertisements (meaning the ads that are most popular with users). Essentially, Google recognizes and rewards excellent performance. The higher the quality of your advertisements, the higher your click-through rates, and the cheaper your expenses.

Google Ads experts in Charlotte, NC 

If you wish to have an effective digital marketing experience, we are here to assist you. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results. We are here to give help you give your clients a compelling experience.