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Online marketing has made it quite easy for all to make a transaction, purchases without even stepping foot in a store, or even leaving their own house for that matter. Especially in this era of covid-19, many businesses have taken their online sales business to another level. This disconnect can make it difficult to provide excellent service to new customers and show them that you care.

Personalized content is an excellent way to maintain at all time a connection with your customers. Presenting content to users based on their unique preferences is the best way to show that you know your customers and provide them Onwith a positive experience. By offering them tailored service, you are much more likely to increase loyalty to your brand.

Web Design and Mobile Applications

For effective online marketing certain tools are required. A strong mobile app and web will encourage repeat business and heighten retention. If your mobile app or website is difficult to use or has a confusing setup, consumers will definitely make the switch to a competitor that offers the same service/product purely because their web-presence is more streamlined and user-friendly.

Consistency and usability across your business’s web platforms allow customers to know what to expect and a well-thought-out template/design will make them want to return. The addition of chatbots to your website is an example of a design feature that enhances the user experience. By quickly answering customer questions without requiring them to email or call you, the process is made much simpler on their end. A positive and user-friendly web experience will encourage repeat business from consumers time and time again. While attracting new customers is important for growth, retaining customers is even more important for maintaining that growth.

If you feel that implementing online marketing strategies focused on retaining customers would be advantageous for your business, and you work in Charlotte, NC, Shirley Cress Dudley, and her consulting team will provide you with a highly professional service. If SCD provides you with online marketing services, they will not work with a business that competes in your market. Make a giant step towards effective social media marketing with SCD. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.