Online marketing is an exciting field. You have a multitude of tools, channels and techniques at your disposal to successfully promote a service or products and develop digital sales. There are many challenges: developing the audience for your website, converting visitors, building loyalty. But it is not always easy to understand all the ins and outs, as there are so many digital marketing tasks! In this article, you will learn about two effective online marketing strategies: content marketing and social selling.
Content marketing is playing an increasingly important role in business communication strategies.
The idea is to create content (blog article, eBook, infographic, video, etc.) to increase awareness, establish expertise and improve SEO. In practice, many businesses fail for lack of time or skills in this area. Here are some tips on how to achieve good results using content marketing.
- Use written content that contains visuals
It is important to use visual content and to ventilate the text well, for example with “bullet points” and section titles. And don’t be afraid to make your content less formal, it will be more enjoyable to read.
- Publish social media content at the right time and in the right format
When you post on social media is essential because it helps reach your audience if done at the right time. You must also systematically integrate visual content into your publications, our brain reacts more quickly to visual stimulation. Also consider using tools like Buffer that can optimize the best time to post for you.
- Use videos in your content marketing campaigns
Videos are used more and more in content marketing and can become a significant asset in your strategy. It is important to use quality equipment, especially since the costs have fallen sharply in recent years. Adding a call to action to your videos is also important.
- Attract attention and position yourself as a visible expert
Surely the longest step in the process, but it is very important! To attract the attention of your potential customers, you must on the one hand be visible, and above all show that you are an expert in your field.
To do this, you need to establish a clear presence with a profile photo as well as a quality description. Sharing content in your area of expertise is also a good way to show off your skills in the area and build trust with your audience.
- Engage your contacts and build a lasting relationship
Once you’ve generated enough interest, you need to identify engaged and interested contacts and build a trusting relationship with them. To do this, you must make contact with them in a personalized way and clearly state your intentions.
- Convert your contacts into prospects
Once you have a list of prospects with whom you have a good relationship, you need to create a list, ideally CRM type, to keep up to date the information and relationships that you have with each of your privileged contacts.
- Build customer loyalty and maintain a lasting relationship
Once you’ve made a sale, you shouldn’t neglect your relationship with the customer. Quite the contrary! Retaining your customers is an extremely important step, and allows you to benefit from positive word of mouth from your consumers who become real influencers.