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Search engine marketing plays an important role in where, or if at all, your business appears on search engines. The Yellow Pages phone book is no longer sitting on your kitchen counter. When someone needs something- they immediately pick up their phone, tablet, or look on their computer- going to the internet to find what they need.

A business can’t survive unless they have a solid presence online. In addition to search engine optimization, your search engine marketing strategy should also take advantage of link building to further push your business out there. There is no point in having a proper website with a cache of information on all the amazing things that your business does if no one visits the website.

Why link building?

Link building presents your business with a unique opportunity to increase traffic to your website through reciprocal links. For instance, putting out search engine optimized content containing reciprocal links can easily help you to drive quality traffic to your business website. These links can be placed in e-zines, directories, newsletters, and even search engines such that when people click on them, they are directly sent to your website.

The more people click on your link, the more awareness that your company receives on the search engine. This translates into increased credibility which then makes your website popular among search engines. This not only increases your business’ opportunities to be seen but also improves the quality of traffic going into your website. This is because only people that use specific search terms will be able to see and access your website. Improved visibility on search engines also helps your business’ website to be indexed more often.

A quick call to them will help you to position your business strategically for improved inbound traffic and quality leads that have higher conversion rates. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.