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SEO is a fast-paced and dynamic field. However, it can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.

That’s why you need to stay well-informed and learn continuously.

In 2020, SEO is also more complex than ever.

It takes more than just building links, creating any old content, and adding a few keywords to improve organic search rankings and increase the visibility of your business or brand.

You need to keep track of:

  • Emerging trends (e.g., voice search).
  • Algorithmic changes.
  • Technological advancements
  • Your audience (e.g., how they behave and what they want).

So how do you develop an SEO strategy to dominate your competition in Google and other search engines?

Ultimately, SEO is not just about being found on search engines and driving traffic to your website. On the contrary, it is about providing a great experience and generating leads and revenue. This guide to SEO will get you started.

SEO is an inbound marketing 

SEO can help you improve your rankings in search engine results and this has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales. Here are the benefits of SEO as inbound marketing.

This is an inbound marketing strategy and it targets quality traffic. Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want or need information. These traditional methods, like cold calling, spam emails, and interruptive ads, are done solely with the advertiser’s goals in mind. Inbound marketing, on the other hand, is much more customer-centric. This is not only much more convenient for consumers but also results in more qualified leads for your business.

If SCD provides you with online marketing services, they will not work with a business that competes in your market, if you are the client. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.