SEO stands for Search Engine Optimization and to understand the true meaning of SEO, let’s break that definition down into 3 parts:
- The quality of your traffic: You can attract all the traffic in the world, but if they’re visiting your website because Google tells them you’re a resource for Apple computers meanwhile you’re a farmer selling apples, that is not quality traffic. Instead, you want traffic who are genuinely interested in the products that you offer.
- The quantity of your traffic: when the right people are clicking through your page from those search engine results (SERPs), then the more traffic you get the better.
- Your organic results. Ads make up a significant portion of many SERPs and organic traffic is any traffic that you don’t have to pay for. Organic search traffic is all unpaid traffic that comes from SERPs.
How SEO works
Google like any other search engine has a crawler that goes out and gathers information about all content existing on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. Now the “O” of SEO stands for optimization. Optimization comes in many forms. Optimization is everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
Can digital marketing agencies handle your SEO?
Digital marketing agencies can help you get more sales by leveraging different marketing strategies to attract ideal customers and improve your online presence. The services that these agencies offer tend to vary a lot, and yes SEO is part of the services you can expect to get.