SEO stands for search engine optimization, and it’s the method of improving a website in ways in which help it rank in search results when users look for specific words and phrases.
- What would you do if you needed to change your TV and weren’t sure which model to buy?
- How would you approach researching your options for learning a new language?
Like most people, you’ll take your smartphone or computer and head straight to Google to search for your needs.
In many cases, the sites you see ranking on the first page of Google didn’t get there out of the blue. They used SEO to assist Google to understand what their content is about.
If you want your target audience to find your site, you need to do the same. Below are a few benefits of SEO.
So — SEO helps you improve your rankings in search engine results.
This has the potential to create a large impact on your company’s most significant goals, like increasing your leads and sales.
1. SEO targets quality traffic
One of the most important advantages of SEO is that it’s an inbound marketing strategy.
Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.
2. You don’t buy ads in SEO
Google’s organic rankings are based entirely on what its algorithm determines to be the simplest results for any given query.
This means that when you’ve created a page that the program deems merit directing their users to, it can still attract traffic to your site for months (or even years) after you publish it.
Of course, researching and writing high-quality content requires an investment. That investment will either be your time or money if you decide to hire a digital marketing agency to assist you.
But once you’ve made that initial investment, there’s no ongoing cost, you will continue attracting traffic to your content.
3. SEO helps PR
Although SEO and PR could appear like entirely separate marketing strategies, you’ll be able to use them together to maximize the results you see from each.
The biggest connection between the 2 is the link building. Earning links from reputable websites may be the main component of any SEO strategy.
SEO experts in Charlotte, NC
SCD, you can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.